Andrew Grove, a local outdoor enthusiast, believed that nature didn’t need to be conquered—just respected, explored, and enjoyed with the right tools. No flashy gear. No overpriced gadgets. Just honest outdoor essentials that work.
Andrew and his wife Emily spent their weekends hiking Oregon’s trails and camping in the backcountry, testing fire kits, lanterns, knives, and gear sourced from flea markets and surplus shops.
Their 600-square-foot garage became their first warehouse, packing room, and gear testing lab. In their first year, they shipped only 186 orders, each carefully packed by hand at their dining table.